marketing

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Saturday, January 2, 2010

About This Blog

Posted on 10:04 PM by Unknown
Welcome to the Solar Strategies Blog.

This blog is dedicated to solar market development. My goal is to share advice, resources and insights I think will help solar suppliers be more successful today and tomorrow. I’ll talk about where the solar industry is now and where it’s going, focusing on the market-development techniques, ideas and strategies I believe will make a difference.

I invite you to participate. Please post comments, start a discussion or send me your feedback directly. I'd love to hear your thoughts.
Email ThisBlogThis!Share to XShare to Facebook
Posted in market development, solar industry, Warren Schirtzinger | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Reducing the Risk of Solar
    Solar energy is considered a long decision-cycle purchase. Due to the complexity of the sale and its financial components, consumers educate...
  • How 1BOG Helps Make Solar More Appealing to Mainstream Customers
    We hear this topic discussed almost everyday in the solar industry. How do we reduce or eliminate barriers to adoption, and what programs or...
  • What's the Best Way to Expand the Use of Solar WITHOUT Government Subsidies? Put Solar on the White House?
    Whenever government support for solar declines, we are reminded of how important it is for renewable energy markets -- especially solar powe...
  • Akeena Solar's Market Research Raises Some Interesting Questions
    I was surprised by the remarks made by Akeena's VP of marketing (Gary Mull) in a recent interview with Seth Masia from Solar Today Magaz...
  • Meet the Gatekeeper of Solar's Mainstream Market
    The solar industry has been selling to an early market of innovators and early adopters for many years now. And there are still plenty of cu...
  • Smart Grid Standards Must Come First
    Technology adoption is all about standards. To succeed with consumers, one firm's gadget often has to work with other gadgets from other...
  • Public Confusion About Solar
    There are many things that confuse the public when it comes to solar.  Included on the lengthy list of confusing factors are items such as: ...
  • The Illusion of Cost Per Watt
    We have seen many times that a reduction in price often accompanies the acceptance of a product in the marketplace. But it is incorrect to a...
  • Measuring Word-of-Mouth
    Measuring word-of-mouth (WOM) results is not really very hard. It only becomes difficult if you try to use quantitative methods. That's ...
  • Word-of-Mouth Communication
    The most likely way that information about a solar product can be effectively communicated is through word-of-mouth. Word-of-mouth has these...

Categories

  • groSolar
  • Malcom Gladwell
  • market development
  • marketing communications
  • marketing management
  • product management
  • smart grid
  • SMUD
  • solar industry
  • solar power
  • solar product marketing
  • solar products
  • technology adoption
  • Tipping Point
  • vertical marketing
  • Warren Schirtzinger

Blog Archive

  • ▼  2010 (42)
    • ►  October (1)
    • ►  July (1)
    • ►  June (1)
    • ►  May (2)
    • ►  April (6)
    • ►  March (10)
    • ►  February (10)
    • ▼  January (11)
      • Creating Intangibles
      • Determining Intangibles in Emerging Businesses
      • Assessing Intangibles in Turn-Arounds
      • Determining Product Intangibles
      • Solar Market Leadership
      • Product Adoption Fundamentals
      • Intangibles Develop New Markets
      • Solar Product Perception
      • Solar Marketing Transformation
      • When Will Solar Go Mainstream?
      • About This Blog
  • ►  2009 (1)
    • ►  December (1)
Powered by Blogger.

About Me

Unknown
View my complete profile